Blogging is now a viable career option and there are endless examples of bloggers who have monetised their site to the point where they can quit their 9-5 job and live the dream.

Consequently, the bloggosphere (blogisphere? blogosphere? There really should be some clarification on this) is filled with ‘Earning Reports’ (which I often ignore), along with a bajillion things that we should all be doing to optimise our traffic and increase engagement to our sites. I apparently need an email list, in which I should offer incentives. I should be part of an Instagram pod or tailwind tribe. I should be self-hosted and have a professionally designed site, I should have paid advertising across all of my social media. I should be building up my social media accounts by following and then unfollowing people.

Nonsense.

No wonder so many bloggers are feeling overwhelmed or disappointed with the fact that…